FINISH LINE

SKIP YOU

Using real-time data, we hijacked sneakerheads’ YouTube search terms and surprised them with our “Skip You” ads, a collection pre-roll ads featuring the shoes they searched for. Most importantly, we let them know where to find them. These were the first-ever pre-roll ads featuring shoes that were so fresh, they skipped you before you could skip them.

ROLE  :  CREATIVE DIRECTORS  X  DIRECTOR  :  AMIR FARHANG