FINISH LINE

SKIP YOU

Using real-time data, we hijacked sneakerheads’ YouTube search terms when they searched for sneaker-related videos and surprised them with our “Skip You” ads  a collection of pre-roll ads featuring the shoes they searched for. Most importantly, we let them know where to find them (Finish Line, duh.) These were the first-ever pre-roll ads featuring shoes that were so fresh, they skipped you before you could skip them.