HYUNDAI

FIRST

DATE

Super Bowl. A time to go big or go home. So we decided to go pretty damn big. Actually, we went kinda small. Tiny, even. Say hello to our dad, Kevin Hart. This concept explores a very simple human truth - Dads will go to all sorts of lengths to protect their daughters. 

WINNER

ROLE : ACD TEAM // DIRECTOR : PETER BERG

TEASERS

SOCIAL

RESULTS

VOTED #1

SUPER BOWL SPOT BY THE

USA TODAY

AD METER

First foreign brand to ever score

First Place

First automotive brand to ever score

15 MILLION

ORGANIC YOUTUBE VIEWS IN A WEEK

300 millioN

social impressions

elped Hyundai generate over