RUFFLES

RUFFLES WITHOUT RIDGES

Ruffles wanted to go big for their first TV campaign in 10 years. How big? 6’10” Lakers Anthony Davis big. And since Ruffles are nothing without their ridges, we imagined a world where others lost the things that make them, well, them. You know, just like AD without his… um… yeah, that.

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AGENCY: MOTIVE

DIRECTOR: DAVE LADEN

ROLE: GCDs

EDITOR: JAY NELSON