RUFFLES

WHERE JT'S FLAVOR GOT ITS FLAVOR

When Ruffles signed Jayson Tatum to be their next Chip Deal Athlete we had to come up with a story behind his new flavor: Ruffles Flamin’ Hot BBQ. So, we turned to JT’s hometown of St Louis and some of the people in his life to tell us exactly where JT’s flavor got its flavor. BTW these new Ruffles are daaaamn good.

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AGENCY: MOTIVE

DIRECTOR: TIM WILSON

ROLE: GCDs

EDITOR: ADDISON GOSS