The launch of Pro Evolution Soccer 2012, which is the most realistic depiction of the game, has driven Robert Roberto Roberto out from behind his cards and into the public eye. We created a character that grounds the brand in the fouling system and maintains the integrity of the game at all times. Since PES is the ultimate game, it deserves the ultimate referee.
ROLE : CREATIVE TEAM X DIRECTOR : JASON ZADA
ROBERT ROBERTO ROBERTO WAS BORN IN BAKERSFIELD, MEXICO, ENGLAND AND BRAZIL.
WE CREATED A NEW LOGO FOR THE CAMPAIGN THAT LIVED ACROSS ALL CHANNELS
THE FOAM HANDS
We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" We included a mini PES Code of Conduct that describes how and when to signal a foul with your giant hand.